If you have a YouTube channel or are thinking of starting one for your business, then you probably know how critical thumbnails are. Thumbnails for your YouTube videos are like little “signs” that people see, that hopefully catch their eye and communicate something interesting to them so that they want to click and watch your video.

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Marketing is a critical element in growing and sustaining a successful business…that’s nothing new. But sometimes “marketing” can seem like a daunting thing, especially if you don’t have a positive impression of marketing.  

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Companies that invest in fine-tuning the details of everything–from their online forms to the boxes they ship products in to the social media presence–communicate a sense of reliability to their customers. 

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“Branding” is a term that is used to refer to things like logos, style guides and business cards. While those are the results of branding, branding is more about psychology. Branding is an impression. A company’s brand is the impression a person has when they think of a company.

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2020, a year when everything changed around the globe as we’ve lived with a pandemic, is the year I started to question everything I’ve been learning and doing for clients in digital marketing.

Why do I feel like cringing when I think of being called a “digital marketer”?

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Fundamental Design Tips