SJ Morse is a full-service architectural wood veneer manufacturing company. They have a specific niche of clients in a niche industry. For over 30 years, they’ve built a reputation of excellence for custom woodworking. The company’s ability to adapt to their market needs has kept them thriving. We began with a focus on upgrading the backend workflow with a new digital platform.

As that project took shape, a global pandemic hit. As the world shifted and adapted, so did the market for architectural projects. Digital Reinvention is helping SJ Morse by reinventing their digital marketing and website to engage new markets in new locations. This project involves competitive analysis, product research, strategic positioning and digital media.